Martin Lewis on Solar Panels (2026): What He Actually Says

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Martin Lewis on Solar Panels (2026): What He and MSE Actually Say

Thousands of people search for Martin Lewis’s view on solar panels every month, and plenty of websites put words in his mouth. This guide sticks to what MoneySavingExpert has actually published, as of its latest update on 28 September 2026: what solar costs, what it saves, how long it takes to pay back, what MSE says about batteries, export tariffs, free panels and scams, and which solar companies Martin Lewis has reviewed. The answer to that last one is none.

MSE typical cost
£7,600 (4.5kW system)
MSE break-even
About 9–12 years
Endorses a solar company?
No, never

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First, to be clear: Going Solar UK has no connection with Martin Lewis or MoneySavingExpert, and neither has endorsed us. MSE’s own words are that “Martin NEVER endorses products and nor does MSE”. If any solar advert, website or cold caller suggests otherwise, treat it as a warning sign. This page summarises MSE’s published guidance and adds our own view, clearly marked.
The short version: MoneySavingExpert, the site Martin Lewis founded, says solar panels can pay off but aren’t right for everyone. Its guide puts a typical 4.5kW system at about £7,600, with bill savings of up to £330 a year plus payments for the electricity you export, giving a break-even of roughly 9 to 12 years depending on where you live. MSE’s main cautions are that you need a suitable roof, you should plan to stay in your home for a decade, a battery can add years to the payback, and you must be on a good export tariff. It tells buyers to get at least three written quotes from MCS-certified installers. Martin Lewis has not reviewed or recommended any solar company, including Octopus, British Gas, E.ON or EDF. Below: what MSE says, best tariffs, company reviews, free panels, where we agree and differ.

What does Martin Lewis say about solar panels?

Less than you might expect in his own words. Martin Lewis founded MoneySavingExpert (MSE) and still chairs it, but the site’s solar advice comes from its editorial team in a guide called “Solar panels: are they worth it?”. That guide carries no direct quotes from him. When people say “Martin Lewis says” about solar, they almost always mean “MSE’s guide says”.

He has commented personally from time to time. When the government scrapped VAT on solar panels in March 2022, he wrote that it was “great for those who can afford it”, but no help with the immediate cost-of-living crisis. That fits the tone of MSE’s guidance generally: solar is a long-term investment for households with the money and the right roof, not a quick fix for high bills.

MSE’s guide sets out a list of things to know before buying. In plain terms:

  • Solar panels have a large upfront cost, about £7,600 on average.
  • Using what you generate could cut your bills by up to £330 a year.
  • You need an export tariff to be paid for what you don’t use, and rates vary hugely.
  • It takes at least ten years or so to break even.
  • You save most by using electricity while the panels are generating.
  • A battery could add years to your break-even point.
  • Not every home is suitable.
  • If you’re likely to move in the next decade, it might not add up.
  • Don’t assume you’ll get the cost back in your home’s value.
  • You can still switch energy supplier.
  • Panels last around 25 years and need little maintenance.
  • Watch out for scam adverts.

MSE’s numbers: cost, savings and payback

MSE’s figures come from the Energy Saving Trust. They’re for a typical 4.5kW system costing £7,600, in a household using 2,500kWh of electricity a year with no heat pump or electric heating. The assumptions are an electricity price of 25.8p/kWh and an export rate of 12p/kWh.

Location in MSE’s tableYearly bill savingTotal yearly benefit, with export paymentsBreak-even
London£200–£330£900–£930About 9 years
Aberystwyth, Wales£190–£320£840–£8709–10 years
Stirling, Scotland£180–£290£680–£74011–12 years

The range in each row depends on whether someone is home all day, which means bigger bill savings and smaller export payments, or out all day, which means the reverse. MSE stresses these are estimates and that both energy prices and export rates change. Our own figures for different system sizes are in solar panel cost UK and the solar calculator.

Are solar panels worth it, according to MSE?

MSE’s answer is “it depends”, and it lists who solar suits and who it doesn’t.

MSE says solar suits you if…

  • Your roof faces south, or east or west with lower savings
  • The roof is unshaded through the middle of the day
  • The roof is in good condition, with about 2m² per panel
  • You plan to stay in the home for ten years or more
  • You can use a good share of the power as it’s generated

MSE says think twice if…

  • Your only usable roof faces north
  • You’re likely to move within a decade
  • You’re counting on a higher sale price to pay for it
  • You’d need to borrow at a high interest rate
  • Your home is listed or in a conservation area and you haven’t checked the rules

On house prices, MSE quotes estate agents’ body Propertymark saying panels don’t add value in the short term, alongside industry studies suggesting anything from 2% to 14%. Its advice is not to bank on it. We cover both sides in do solar panels add value and moving house with solar panels. For roof direction, see east-west roofs, north-facing roofs and shading. Our full answer is in are solar panels worth it.

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What MSE says about solar batteries

MSE is cautious. It puts the average battery at about £5,000 and says one “could add years to your break even point”. It also accepts the logic for storing your own power, because export rates are usually far lower than the price you pay for electricity from the grid.

That’s a fair summary of the trade-off. Whether a battery pays depends mostly on your tariff. With a cheap overnight rate, a battery can be filled at under 8p/kWh in winter and used during the day, which changes the sums considerably. We work through it in are solar batteries worth it, off-peak charging and what size battery.

Best tariff for solar panels: MSE’s export picks

MSE keeps a separate guide to export tariffs, updated on 29 September 2026. Its key message is that rates range from 1p to 25p per kWh, so being on the wrong one can cost you hundreds of pounds a year. The top rates it listed:

Supplier and tariffRate per kWhCatch
Good Energy Solar Savings Exclusive25pPanels and battery must be installed by Good Energy. Fixed for 12 months
OVO SEG Install Exclusive20pSystem must be installed through OVO
So Energy So Bright20pSystem must be installed through So Energy. Fixed for 12 months
Ecotricity Smart Export16pMust also buy your energy from Ecotricity. Variable
EDF Export 12m13pMust be an EDF energy customer. Fixed for 12 months
E.ON Next Export Exclusive13pMust be an E.ON Next energy customer. Fixed for 12 months
Octopus Outgoing12pVariable, paid monthly. Octopus Flux pays different rates by time of day

The pattern MSE points out is that the best rates are tied tariffs. You get them by also buying your electricity from that supplier, or by having it install your system. You are allowed to export to one supplier and buy from another, but those standalone rates are much lower. To be paid at all, you need a smart meter and an MCS certificate for your system (solar panels and smart meters, MCS certification).

One caution from us: a high export rate isn’t a reason to pay more for the installation. A 20p rate fixed for one year is worth far less than £1,000 off the price of the system. Our comparison is in SEG tariffs compared, with Intelligent Octopus Go for EV drivers.

Has Martin Lewis reviewed Octopus or other solar companies?

No. This is one of the most common searches, and the honest answer is that neither Martin Lewis nor MSE has reviewed, ranked or recommended any solar installer. MSE’s guide says most big energy suppliers sell solar panels and that some offer 0% finance for up to three years, but it doesn’t name a best one. The only place suppliers are compared is the export tariff table above.

Company people search forReviewed by Martin Lewis or MSE?Our independent review
Octopus EnergyNo. Export tariffs listed onlyOctopus solar review
British GasNoBritish Gas solar review
E.ONNo. Export tariff listed onlyE.ON solar review
EDFNo. Export tariff listed onlyEDF solar review
ScottishPowerNoScottishPower solar review
So EnergyNo. Export tariff listed onlySo Energy solar review
OVONo. Export tariff listed onlyOVO solar review
BOXTNoBOXT solar review
TeslaNoTesla solar review
Eurener and Perlight panelsNoEurener, Perlight
Infinity, Solar Panel Funding, Project Solar, CostcoNoSee solar panel companies UK

MSE does mention a quote tool run with the Federation of Master Builders, which lists a small number of installers offering a discount. A mention in that tool is not a review or a recommendation, and MSE tells readers to do their own research before committing. If a company’s advert or salesperson claims “as recommended by Martin Lewis”, that claim is false.

MSE’s advice on buying and solar panel quotes

MSE describes three ways to buy:

  1. Find registered installers and get three quotes. This is its main route. Get at least three quotes in writing, from installers that are MCS-certified and members of a consumer code, either RECC or HIES. Check their reviews too.
  2. Buy through an energy supplier. Most of the big names sell solar, some with 0% finance for a limited period.
  3. A subscription. You pay monthly over a long term, such as 20 years. MSE warns that this can complicate selling your home and says to check the terms carefully.

MSE also lists what a quote should include: scaffolding, internal wiring, the grid connection agreement, the electrical connection work and a generation meter. We’d add a named panel, inverter and battery, a shade analysis and a ten-year insurance-backed workmanship guarantee. See how to choose a solar installer, warranties and solar panel finance.

Martin Lewis on free solar panels and grants

MSE doesn’t say free solar panels are available to everyone, because they aren’t. Its guide lists the funding that does exist:

  • England: the Warm Homes: Local Grant. For low-income households, people on certain benefits or in certain postcode areas, in homes with a poor energy rating. It can include solar panels. You apply through your local council, and not every council has funding.
  • Wales: the Warm Homes Nest scheme. Free improvements, which can include solar, for owners and private renters on a means-tested benefit or with certain health conditions.
  • Scotland and Northern Ireland. MSE says there are no grants for solar panels.

Everyone in the UK also pays 0% VAT on installed solar until 31 March 2027. More detail: free solar panels, who actually qualifies and solar grants UK.

Fake Martin Lewis solar adverts and mis-sold panels

Martin Lewis is one of the most impersonated people in Britain. Scammers use his face and name on adverts for everything from investments to boilers and energy schemes, and he once sued Facebook over it. MSE’s position is blunt: “Martin NEVER endorses products and nor does MSE”. Its rule of thumb is that any advert featuring Martin Lewis that doesn’t link back to MSE is fake. MSE asks people to send screenshots to scamadverts@moneysavingexpert.com.

So if you see “Martin Lewis reveals free solar panel scheme” on social media, or a site asking for your details to check eligibility for a “Martin Lewis solar grant”, close it. MSE’s solar guide also warns specifically about scam adverts for cheap installation and maintenance. Our guide to solar panel scams covers the common ones.

Mis-sold solar panels. We couldn’t find a dedicated MSE guide on this, though its forum has long-running threads. Most cases involve panels sold with a loan years ago, on promises that the savings would cover the repayments. If that’s you, complain in writing to the lender first, then go to the Financial Ombudsman Service, which is free. You don’t need a claims company, which would take a share of anything you win.

HMRC “solar panel fines”

In January 2026 several news sites ran stories saying thousands of solar owners faced a £100 HMRC fine. These didn’t come from Martin Lewis or MSE. The £100 is the standard penalty for filing a self-assessment tax return late, which applies to anyone who has to file one.

For most households, payments for electricity exported from panels on your own home are free of income tax, as long as the system isn’t designed to generate far more than the home uses. If you have a very large system, or panels on a rental or business property, check with HMRC or an accountant.

Plug-in solar panels

MSE published a guide to plug-in solar on 23 September 2026, after the panels went on sale in England, Wales and Scotland on 27 August 2026. It puts an 800W kit at £500–£1,200, saving about £70–£110 a year, with payback in roughly 5 to 10 years. It recommends an electrical safety check first and notes that you must register the system within 28 days. MSE’s view is that they suit homes with no space for roof panels, and that the savings are modest. Our guide: plug-in solar panels UK.

Where we agree with MSE, and where we differ

This section is our view, not MSE’s.

TopicMSE’s positionOur view
Is it right for everyone?No. Roof, budget and how long you’ll stay all matterAgree completely
Typical cost£7,600 for 4.5kWIn line with ours: £5,500–£7,500 for 4kW
PaybackAbout 9–12 yearsOften 7–10 years. MSE assumes a low-use home on a 12p export rate. Homes with an EV, a heat pump or someone in all day do better
BatteriesCould add years to break-evenTrue on a standard tariff. On a cheap overnight tariff a battery can pay for itself
Export tariffsRates vary from 1p to 25p, so shop aroundAgree, but don’t overpay for an install to get a tied rate
QuotesGet at least threeSensible. We introduce you to one vetted installer, which you can use as one of them
Selling your homeDon’t bank on added valueAgree. Buy for the savings, not the sale price

Our savings figures use the October to December 2026 price cap of 26.32p/kWh and assume about half the output is used at home. Timing matters less than people think: see buy now or wait and the best time to install.

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The bottom line

MoneySavingExpert’s view is that solar panels can be a good long-term investment, with a typical break-even of 9 to 12 years, but only for the right home: a suitable roof, an owner who is staying put, and a decent export tariff. It is cautious about batteries, firm about getting several written quotes from MCS-certified installers, and clear that there are no free panels for most people.

Martin Lewis himself has said very little about solar in his own words, and he has never reviewed or endorsed a solar company. Anyone who tells you otherwise is misleading you. The useful next step is the one MSE starts with: find out whether your own roof is suitable, and what it would really generate.

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Martin Lewis and solar panels: frequently asked questions

What does Martin Lewis say about solar panels?

Most of what is attributed to Martin Lewis comes from the solar guide on MoneySavingExpert, the site he founded. It says solar panels can pay off over the long term but have a large upfront cost, about £7,600 for a typical 4.5kW system, and take roughly 9 to 12 years to break even. It advises that you need a suitable roof, should plan to stay in your home for about a decade and should get at least three written quotes.

Does Martin Lewis recommend a solar panel company?

No. MoneySavingExpert states that Martin Lewis never endorses products and nor does MSE. Neither has reviewed, ranked or recommended any solar installer. Any advert, website or salesperson claiming a solar company is recommended by Martin Lewis is making a false claim, and MSE says any advert featuring him that doesn’t link back to MSE is fake.

Has Martin Lewis reviewed Octopus solar panels?

No. Neither Martin Lewis nor MoneySavingExpert has reviewed Octopus Energy’s solar panel installation service. MSE’s export tariff guide lists Octopus Outgoing at 12p per kWh and mentions Octopus Flux, but that is a tariff comparison, not a review of the installation. The same applies to British Gas, E.ON, EDF, ScottishPower and So Energy.

Are solar panels worth it, according to MSE?

MSE says it depends on your home. Its table, based on Energy Saving Trust estimates, shows a total yearly benefit of about £900 in London, £850 in mid Wales and £700 in central Scotland for a 4.5kW system, with break-even in about 9 to 12 years. It says solar probably isn’t worth it if you’re likely to move within ten years or your roof faces north.

What is the best tariff for solar panels, according to MSE?

MSE’s export tariff guide, updated on 29 September 2026, shows rates from 1p to 25p per kWh. The highest were Good Energy at 25p and OVO and So Energy at 20p, all for systems installed through those suppliers. Ecotricity paid 16p, EDF and E.ON Next 13p and Octopus Outgoing 12p. The best rates usually require you to buy your electricity from the same supplier.

Does Martin Lewis say you can get free solar panels?

Only for some households. MSE’s guide lists the Warm Homes: Local Grant in England, for low-income households in homes with a poor energy rating, and the Warm Homes Nest scheme in Wales. It says there are no solar grants in Scotland or Northern Ireland. Adverts using Martin Lewis’s name to promote a free solar panel scheme for everyone are fake.

What does MSE say about solar batteries?

MSE puts the average solar battery at about £5,000 and warns that one could add years to your break-even point. It accepts that storing your own electricity can make sense because export rates are usually much lower than the price of grid electricity. Whether a battery pays depends largely on your tariff and how much power you use in the evening.

Will HMRC fine me for having solar panels?

No. News stories in January 2026 about £100 HMRC fines were about the standard penalty for filing a self-assessment tax return late, and they didn’t come from Martin Lewis or MSE. For most households, payments for electricity exported from panels on your own home are free of income tax, provided the system isn’t designed to generate far more than the home uses.

This page is an independent summary and is not affiliated with, approved by or endorsed by Martin Lewis or MoneySavingExpert.com. MSE’s figures, advice and tariff rates are taken from its guides “Solar panels: are they worth it?” (updated 28 September 2026), its export tariff guide (29 September 2026), its plug-in solar guide (23 September 2026) and its page on fake Martin Lewis adverts, all checked on 2 October 2026. MSE updates its guides regularly, so check the originals for current figures. Martin Lewis’s 2022 comment on VAT is from his public social media post of 23 March 2022. The tax paragraph is general information, not tax advice. Our own prices and savings are typical 2026 UK estimates with 0% VAT, which applies until 31 March 2027, using the Ofgem price cap for 1 October to 31 December 2026.

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